15 Content Ideas for Sustainable Brands
Are you a founder, marketing manager or content creator for a sustainable brand?
Well, you’ve come to the right place. In this blog, We’ll walk you through our favourite types of content for sustainable brands to position themselves in the minds of their audience.
As we’ve seen, there are a lot of benefits to being a sustainable brand. But how you create interesting and engaging content that will capture the attention of your audience?
Well, one way is to think outside the box. With a sustainable brand, you can use different formats to share your message, such as videos, infographics and interviews.
You can also get creative with your content marketing strategies. For example, you could come up with fun and interactive ways to engage your audience.
Another important thing to keep in mind is that sustainability is about more than just the environment. It’s about people, too. So when creating content for your sustainable business, you should focus on topics that matter to your target audience. This could include things like health, wellness, fashion and food.
By thinking creatively and focusing on the things that matter most to your audience, your brand can create content that is both interesting and engaging. And that’s sure to capture the attention of customers everywhere.
Here are our top 15 content ideas for sustainable companies that we guarantee will have your audience clicking for more:
1. Share your brand story
Remember, a good brand story has a hook, intrigue, crisis and a resolution. Take your audience through a journey that has them gripping their seats!
2. Share quick, actionable tricks
You can do this in lists, infographics, with photos or videos - be creative!
3. Interview an expert
They can be experts within your team, or outside experts whose message would be interesting for your target audience.
4. Interview members of your audience with an impactful story to share
Ideally, these would be impactful stories directly related to your brand or product.
5. Most sustainable ____ in the world
Great chance to use visual storytelling! e.g. City / Country: What makes this place so amazing? Show your audience through videos and photos.
6. Share sustainable brands that customers could select over the traditional ones. E.g.
Sustainable fashion brands
Sustainable travel brands
Sustainable food brands
Sustainable home brands
Sustainable beauty brands
7. Share your vision for the future of sustainability
Inspire your audience and invite them to dream and envision the future together with you. What is their dream for the future? How is it aligned with your brand’s vision? How is your brand working towards making it a reality?
8. Share an authentic glimpse of your team.
This is the perfect opportunity to take impromptu videos. Gather a couple of questions, from “where do you see the future of sustainability going” to “what’s your favourite spot in the office” or “what’s your favourite part in our projects”. Mix and match answers to present your team and work to your audience.
9. Create a series for “How to make your home more sustainable”
Address different points each week, show examples and give practical tips.
10. Create a series for “How to make your business more sustainable”
Address different points each week, show examples and give practical tips.
11. How to ____ at home
Fill this with examples relevant to your business. E.g. How to compost at home, or how to create your own chemical-free beauty products using only natural materials, etc.
12. Sustainable travel tips
The world is becoming more and more nomadic. Personalise your content to these audiences by speaking directly to them.
13. Create a series to share the impact of (negative examples - things to avoid)
E.g. the impact of fast fashion, the impact of black Friday, etc. Always use photos or videos.
14. Share case studies of your projects and their impact
Try to use as many photos and videos as possible!
15. Share your brand purpose (your reason for existing)
What is the vision of the world you are working to achieve?
I hope this list inspires you to create amazing content!
…And if you ever need help creating more, we’re just one click away :)
Toodles,
Mapa
