What is a brand positioning strategy and where do I begin?

It's no secret that a strong brand is crucial for any business, whether it's a startup or an established company. A strong brand can help you attract new customers, retain existing customers, and differentiate your company from the competition.

With Brand Positioning we’re referring to the unique place your brand occupies in the minds and hearts of your audience, which is different from any competitor.

But how do you go about creating a successful brand positioning?

This blog covers positioning strategy step by step and provides our best tips to position your brand successfully